Senior creative strategist with 10 years experience. I lead my current team in the development and creation of brand content. Areas of expertise include conceptual thinking, art direction, copywriting, design and photography, within social, traditional and digital media.
I’VE WORKED AT THESE PLACES:
Organic Inc. | SENIOR SOCIAL MEDIA CREATIVE & STRATEGIST
July 2017 – Present
team lead for all social media content creation for U by Kotex, Poise and Depend
cross-discipline strategy development and implementation
overseeing/mentoring team members on creative best practices
coordinating and conducting brand photo and video shoots, including Art Van client
vital player in improving client/agency approval ratings by 50% via distinctive premium social media direction for Poise and Depend.
Ignite Social Media | SENIOR SOCIAL STRATEGIST
October 2013 - June 2017
oversaw strategic/creative direction across all brand efforts for Go Red for Women, Orchard Supply Hardware, Altar’d State, Olay, Vidal Sassoon, Clairol
day-to-day management of content production team
spearheaded KPI-shattering strategies for major client activations
collaborated with analytics team to optimize content and engage users via metrics data
attended events and managed on-site executions for NY Fashion Week, Elle’s Women in TV, Teen Choice, store openings, and more.
Xperience Communications | SOCIAL LISTENING & TRANSLATION
November 2015 – May 2016
used sprinklr to search and dissect user-generated content, I led social listening and translation from Portuguese to English for Pfeizer ahead of the 2016 Olympics in Rio de Janeiro. This data helped in the creation of broadcast, print, digital and social content.
Doner Advertising | COPYWRITER/ART DIRECTOR
December 2010 – October 2013
art directed and wrote across a plethora of media: TV, print, OLA, social media, radio, and OOH.
participated in client broadcast shoots, and in-house/client productions
clients include: Chrysler, Jeep, Dodge, Ram, Fiat, The Detroit Zoo, JBL, Pennzoil, Choice Hotels, Autozone, Autotrader.com, The UPS Store, Gumout, Ritz & Wolf Camera, O'Charley's, and new business pitches.
Leo Burnett | COPYWRITING INTERN
May – July 2010
wrote scripts for broadcast, print and OOH for Buick, Chevy Europe and GMC accounts.
Campbell-Ewald | CREATIVE INTERN
September – December 2009
participated in On-Star pitches, wrote print and TV for On-Star Navigation. Gained exposure to U.S. Navy and USAA brand accounts. Recipient of Don Gould Scholarship for College for Creative Studies.
BBDO | CREATIVE INTERN
May – July 2009
worked with and assisted multiple creatives and account personnel on assignments for Chrysler,Jeep, Dodge, and in-house. Honed in on my mat room skills. Recipient of Allen Rosenshine Minority Education Training Scholarship for College for Creative Studies.
I WENT TO SCHOOL HERE:
College for Creative Studies | DETROIT
Bachelor of Fine Arts: Advertising Design, May 2011
I KNOW THESE COOL THINGS:
Language Fluency | Portuguese
Language Proficiency | Spanish and French
Dog Whispering | All breeds
Pop Culture & Movie Trivia Knowledge | Extensive and exhaustive
I RECEIVED THE FOLLOWING PATS ON MY BACK:
D-Show Award | U by Kotex
Social Media Agency of the Year | Incite Group Awards
Marie Claire Magazine | Article Feature
Best Fashion Blogs of Detroit | CBS Detroit
D-Show Award | Motorola
Gold Addy Award | Motorola
Don Gould Scholarship | Campbell-Ewald