U by Kotex wants to crush the stigma often associated with periods through social media. I was given the task to *age up* the brand, without losing its charm and previous focus: acting as a trusted source for women and girls.
From concept to execution, I lead the creation of content across Instagram, Facebook, Twitter, Pinterest, and Giphy. I also assist with talent and location scouting, and the overall content strategy. Turns out, periods can be a lot of fun.